Mixie - NASDAQ Acquisition
Led high-impact digital strategy powering growth and visibility for Mixie & Mixie Media Group across social media, video, and audio channels. In June 2025, Mixie was acquired by Zelgor, a Web3 gaming and media firm under the Netcapital (NASDAQ: NCPL) portfolio.
Netcapital Portfolio Company Acquires Mixie
BOSTON, MA, June 09, 2025 — Netcapital Inc. (Nasdaq: NCPL, NCPLW), a digital private capital markets ecosystem, announced that Netcapital portfolio blockchain-native platform Mixie brings a robust ecosystem that includes an AI-powered no-code game engine, a Web3-native media network with over 100 million monthly impressions, and an accelerator model designed to support early-stage crypto projects.
The platform operates at the intersection of creator economies and blockchain finance, providing tools that unify creation, distribution, and monetization.
"We have always strived to utilize cutting edge technology to develop transformative game experiences and enable others to do the same. Mixie's technology stack and media reach align perfectly with our goals and provide immediate capabilities to scale within both Web2 and Web3 landscapes."
Campaign Metrics
Campaign Strategy
Daily Social Media Marketing & Amplification
Our team led daily social media marketing and amplification campaigns, leveraging precision targeting, reply networks, quote tweet loops, and influencer cross-pollination. We achieved maximum visibility through coordinated engagement strategies across all major platforms.
Viral X Spaces Domination
We led multiple viral X Spaces daily, achieving the #2 global spaces spot, drawing major attention from Web3 audiences and media. Our live audio strategy positioned Mixie as the go-to platform for Web3 gaming discussions and community engagement.
Community-First Campaign Activation
We activated the broader community through consistent calls to action, gamified interactions, and daily engagement rhythms that kept users involved across platforms. As a result, Mixie Media Group was able to launch and scale multiple on-chain campaigns.
Mixie Mech Game Launch
The Telegram native game Mech reached over 300,000 active players organically through viral mechanics and community-first rollouts. This demonstrated the power of combining engaging gameplay with strategic community building.
Key Achievements
Achieved #2 global ranking in X Spaces
Generated over 100M monthly impressions
300K+ active players in Mixie Mech ecosystem
Daily precision-targeted campaigns
Influencer cross-pollination strategy
Multi-channel growth (social, video, audio)
Acquired by Zelgor under Netcapital (NASDAQ: NCPL)
Technologies & Tools
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