PayItNow .io
0x Agency executed a comprehensive SEO and X engagement strategy for PayItNow.io, driving the NZ & Australian crypto exchange to #1 page rankings on Google — above Coinbase, MetaMask, Mastercard, and Crypto.com.
Outranking Coinbase, MetaMask & Crypto.com
PayItNow now ranks #1 page on Google in New Zealand and Australia for high-intent crypto search terms — displacing billion-dollar competitors and capturing organic traffic from users actively searching for crypto payment solutions.
How We Did It
A dual-pronged SEO + X engagement strategy that turned PayItNow into the dominant crypto brand in NZ and Australian search results.
SEO Content Strategy
Developed and published optimized blog content targeting high-intent crypto payment keywords across NZ and Australian markets, achieving page 1 rankings within weeks.
X / Twitter Engagement
Executed targeted X Spaces campaigns and social amplification to build brand authority, driving organic traffic and social proof for PayItNow across crypto communities.
Competitive Displacement
Strategically outranked established players like Coinbase, Crypto.com, MetaMask, and Mastercard in key NZ and Australian search results through precision SEO.
AI Overview Domination
Secured placement in Google's AI Overview panels — the most valuable real estate in modern search — ensuring PayItNow is recommended by AI to searchers.
Google Search Proof
Live Google search results showing PayItNow dominating page 1 across multiple high-value crypto keywords.
"stake crypto nz"
PayItNow ranks #1 organically above Slashdot, SBA, Everlasting, and Coinbase for this high-intent search term in New Zealand.
"crypto card nz" — AI Overview
Google's AI Overview lists PayItNow as the #1 popular option for users in New Zealand, ahead of Oobit, Wirex, and Coinbase Card.
"crypto card nz" — Featured
PayItNow appears at #1 position in Google's organic results with an AI Overview citation for crypto card searches in New Zealand.
"crypto bank card nz"
PayItNow dominates the AI Overview sidebar and ranks organically above Oobit and Crypto.com for banking-related crypto card queries.
"crypto card nz" — Page 1
Consistent #1 page placement across multiple search variations, ranking above Oobit, Mastercard, Reddit, and Wirex.
"crypto card nz" — #2 Organic
PayItNow ranks #2 organically behind only Cryptocurrency NZ, outranking Oobit, Mastercard, Reddit, and CoinGecko.
"crypto prepaid card that works everywhere"
PayItNow appears on page 1 alongside MetaMask Card in Google's AI Overview for this global search term.
Estimated Growth Trend
Active wallet user growth during our SEO & X campaign period (2024 → 2025).
The Results
Through strategic SEO content creation and X engagement campaigns, PayItNow now dominates page 1 Google rankings across New Zealand and Australia — ranking above Coinbase, MetaMask, Mastercard, and Crypto.com for the most competitive crypto payment keywords in the region.
Ready to Dominate Search?
Let 0x Agency put your crypto project on page 1 — above the competition.