Wayne Learie Global Auction
Multi-channel digital campaign for legendary Canadian picker Wayne Learie's retirement auction featuring 2,000+ rare collectibles from his extraordinary 60-year career. Known as "The Mad Picker," Wayne Learie's landmark two-day global online auction was hosted by Direct Auctions and Jeff "The Liquidator" Schwarz.
Campaign Metrics
Campaign Strategy
Pre-Auction Warm-Up
Executed trending X Spaces sessions to build anticipation and engage potential bidders before the auction launch. Created buzz around Wayne Learie's legendary 60-year career and the rare collectibles going under the hammer.
Mass Campaign Deployment
Launched coordinated tweet and post campaigns across multiple platforms to maximize awareness. Utilized micro-targeted engagement strategies to reach collectors, antique enthusiasts, and auction participants worldwide.
PR Distribution
Distributed press releases to over 350 websites, ensuring maximum visibility across news outlets, collectibles publications, and industry platforms. Generated widespread media coverage for this landmark retirement auction.
Key Achievements
350+ new auction bidder signups
Press releases distributed to 350+ websites
Trending X Spaces pre-auction warm-up
Mass tweet campaigns for awareness
Micro-targeted engagement strategies
60-year career milestone celebration
Technologies & Tools
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